Experience Director. Product Guy. Sports Dork.
MUFG, the second largest global banking group, engaged our team to help transform their entire software delivery process. As part of the transformation team, I served as senior experience director and product owner leading a cross functional team tasked with bringing consistency, quality, and speed to all experience delivery across the organization and across multiple brands.
Client: MUFG / Union Bank
Roles: Product Owner, User Experience, Strategy
FanGuide Apps are iOS apps I designed, developed, and launched to cater to the most rabid sports fans. And do so without looking hideous. I did all the market research for the apps, defined the requirements, and created the UX prototypes and visual design.
The apps were developed (along with Matt Berg) using Appcelerator’s Titanium framework and they differentiate themselves from the competition with a clean, focused user experience. So far the Texas Longhorn and Alabama Crimson Tide versions of the iOS apps have launched with more teams and Android support coming ASAP.
Sports fans can get all the news on the team they want and never be out of the loop thanks to push notifications on the big stories. The app is also a great game day companion as it provides quick and easy access to the roster for during the games.
Roles: Strategy, User Experience, Design, Titanium Development
Links: Texas FanGuide, Alabama FanGuide
Safety-Kleen is the leading provider of environmental services to commercial, industrial and automotive customers and the largest re-refiner of used oil in North America. They needed a new website that helped them better reach customers in two disparate markets while doing a better job of demonstrating how they helped customers to Make Green Work©.
Roles: Discovery, User Research, UX Strategy, Sitemap, Wireframes, Development
URL: www.safety-kleen.com
Project DetailsI started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.
Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.
40 Acres Sports (formerly BevoSports) was one of the earliest Texas Longhorns sports blogs on the web when I started it back in early 2005. A home for news and opinions on the Longhorns, the site was at one point seeing over 30,000 unique visitors per month at it’s peak.
Roles: Founder, Editor, User Experience, Strategy, Development
Link: www.40acressports.com
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With a new name and a new more skeuomorphic design, the site relaunched in 2011 with more resources beyond just the standard blog posts and deeper integration with social media sites including Twitter and Facebook. Fans could now check out the teams’ rosters, recruiting commits, and even look up the upcoming schedule and buy tickets to the game.
The site was originally known as BevoSports.com (before some lawyers got involved) and the original design was essentially a lighter, simpler version of what it would eventually evolve into a few years later. SBNation honored the site with the “Best Looking Blog” award in 2006.
