Category: UX

Thoughts on user experience design best practices and trends, and a sprinkling of actual new ideas.

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Google Chrome “privacy” enhancements

“We have enhanced your privacy by sharing your browsing history and behavior with random websites. You’re welcome.”

Dialog from Google Chrome: Enhanced ad privacy in Chrome We're launching new privacy features that give you more choice over the ads you see. Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You can choose which topics and sites are used to show you ads. X X X To measure the performance of an ad, limited types of data are shared between sites, such as the time of day an ad was shown to you. More about ads in Chrome You can make changes in Chrome settings

(via @rmondello@hachyderm.io)

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Mute Mother’s Day emails

Mother’s Day can be hard enough—you shouldn’t also have to worry about your inbox. That’s why we’re making it easy to opt-out of emails about the holiday. Simply click the link below to skip Mother’s Day emails. Don’t worry, you’ll still get all of the regular programming like city guides, new openings, and Diners' Choice lists.

I’m thankful my mom is still with us and I have a totally fine relationship with her, but that’s not the case with everyone so for businesses with holiday-centric marketing this type of opt out from OpenTable is thoughtful customer experience.

(Smart business too as it likely means fewer people will just unsubscribe completely.)