ecommerce – Brian Behrend

Autotrader/Dealer.com Digital Retailing

Cox Automotive was looking to improve the user experience of their digital retailing channels as well as increase the overall lead conversion and lead quality of their platforms. My team was brought into understand current customer needs and where automotive digital retailing was headed in the future, and then to deliver a brand new experience that would make users happy and comfortable beginning their vehicle purchase process online.

Client: Cox Automotive
Roles: UX Direction, User Research, User Experience, Strategy

View details on my portfolio site.

CheapCaribbean Ecommerce Website

CheapCaribbean provides a meta search and custom packages for booking Caribbean vacations. They needed a new responsive design for their entire ecommerce booking and checkout experience that better represented their new branding and helped their customers book just the right vacation.

We worked with the CheapCaribbean team to design a fun, engaging browsing experience that helped users choose their trip based on budget, timing, or what kind of experience they wanted to have. Then we made sure each trip was easy to compare, easy to change dates, and when the user has made their choice, easy to book. With bright colors, witty copy, and the occasional delightful interaction we delivered a design that made the client happy while also meeting users’ needs.

Client: Apple Leisure Group
Roles: User Research, User Experience, Strategy

View details on my portfolio site.

JCPenney Ecommerce

JCPenney wanted to transform their entire ecommerce shopping experience to keep up with latest industry trends and make their famous deals as easy to use online as they are in-store. By delivering new responsive designs for the site and checkout flows, as well as a new enterprise design system, the team was able to provide not just a new experience for customers but a foundation for future design needs as well.

Client: JCPenney
Roles: User Research, User Experience, Strategy
Link: www.jcpenney.com

Ann Taylor/LOFT Websites

Ann Taylor and LOFT are two of the biggest brands in the country in women’s fashion and they needed new e-commerce websites that would better represent them and better serve their customers.

Project Details

The project was to create a unified user experience with a unified shopping cart so that customers could easily shop both brands. At the time it was designed, it was one of the earliest large scale responsive e-commerce projects from a major retailer. My responsibilities included leading discovery process including many hours of stakeholder interviews, competitive analysis, and customer research. I created all wireframes and medium fidelity prototypes that went through extensive usability testing and iteration.

Client: Ann Inc.
Roles: Discovery, User Research, Wireframes, Prototyping, Usability Testing
Links: www.anntaylor.com, www.loft.com

National Notary Association Website

The largest notary company in the country, NNA requested a website redesign to make the complex process of becoming a notary more clear and easy to follow.

The new website offered a more open, clean and organized design that quickly located what state you wanted to apply in and guided you through an easy step-by-step application process that assisted you in the training, package details, insurance, membership and e-Commerce supplies section, along with a logged-in membership portal that tracked your commissions and status. The updated design was fully responsive, allowing you to get everything completed on your desktop, tablet, or mobile device.

Client: National Notary Association
Roles: Discovery, Responsive Wireframes, Prototyping, Usability Testing
Link: www.nationalnotary.com