Cox Automotive was looking to improve the user experience of their digital retailing channels as well as increase the overall lead conversion and lead quality of their platforms. My team was brought into understand current customer needs and where automotive digital retailing was headed in the future, and then to deliver a brand new experience that would make users happy and comfortable beginning their vehicle purchase process online.
Client: Cox Automotive
Roles: UX Direction, User Research, User Experience, Strategy
Links: Under NDA