JCPenney Ecommerce

JCPenney wanted to transform their entire ecommerce shopping experience to keep up with latest industry trends and make their famous deals as easy to use online as they are in-store. By delivering new responsive designs for the site and checkout flows, as well as a new enterprise design system, the team was able to provide not just a new experience for customers but a foundation for future design needs as well.

Client: JCPenney
Roles: User Research, User Experience, Strategy