JCPenney wanted to transform their entire ecommerce shopping experience to keep up with latest industry trends and make their famous deals as easy to use online as they are in-store. By delivering new responsive designs for the site and checkout flows, as well as a new enterprise design system, the team was able to provide not just a new experience for customers but a foundation for future design needs as well.

Client: JCPenney
Roles: User Research, User Experience, Strategy