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Brian Behrend

Brian Behrend

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Posted on September 27, 2013

Apple and MLB Collaborating on iBeacon-Infused App for Customized Stadium

by Brian — in Sports, Tech.

Since iBeacon was (or reannounced) at the iPhone 5s reveal, I’ve been super intrigued by the opportunities it could create for cool app ideas. Major League Baseball is now using iBeacons in their MLB.com At the Ballpark app to provide some cool hyperlocal location stuff for fans when their at the stadium.

ApplebaseballlocationMLBmobile

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BrianBehrend.com is my personal site for my thoughts on things going on in the world, on the web, and in my life.You can also find me on Twitter at @bhrnd, @bhrnd@mas.to on Mastodon, and on my Texas Longhorn sports blog 40 Acres Sports.

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