Google unveils Material You

Along with Android 12, Google debuted their new design language Material You this week at their annual I/O conference. They are going extremely heavy on dynamic colors and on end user personalization of the user interface and the results are pretty striking.

It certainly is different.

While my first impression is not exactly positive, I’ll reserve final judgement until more details are out and it is actually on phones. It is good to see Google trying something interesting and new, and it’ll be interesting if they pull back from the monochrome app icons or anything else before the final release.

First Run UX is catalog of first run user experiences in mobile apps and other products curated by Krystal Higgins. Great resource for inspiration and best practices to make sure new users to your app hit the ground running.

Embeddable, interactive iOS app previews using App.io

App.io (which used to be Kickfolio) allows users to create interactive previews of your iPhone and iPad apps. Not sure exactly how its working but pretty darn cool. Check out Airbnb example below:

I think this will be overkill for a lot of apps where simple screenshots will work, but it’s amazing tech and would be useful for certain types of apps that might need a little more in-depth explanation/preview before a person is willing to plunk down 2 bucks.

I would not recommend using App.io if you’ve got a free app. Get those potential customers to the App Store as quickly as possible to download your app and that can be the “demo”. I will be trying App.io out soon, as much to see how it works as anything and will post my thoughts about it afterwards.

Shiny Development has created a great resource for iOS app developers by aggregating the average App Store review times based on data crowdsourced from developers on Twitter.

Since iBeacon was (or reannounced) at the iPhone 5s reveal, I’ve been super intrigued by the opportunities it could create for cool app ideas. Major League Baseball is now using iBeacons in their MLB.com At the Ballpark app to provide some cool hyperlocal location stuff for fans when their at the stadium.