The phenomenal growth of mobile Internet usage continues.
Based on the recently released MEF Global Consumer Survey of over 8,000 consumers in nine countries (including the US), more people now access the mobile Internet on a daily basis than do fixed-line Internet. This was true of each market in the survey.
Other numbers that immediately stand out from the report are that 72% of survey respondents use the mobile Internet daily and an amazing 18% no longer access the Internet using a land line at all. Product research for both online and offline shopping was a huge driver of mobile usage.
Is your company still neglecting mobile? Then you are also neglecting a good (and rapidly increasing) portion of your visitors. Talk to MarketNet about what your company’s mobile strategy should be and we’ll make sure you’re not just meeting but exceeding your customers’ mobile expectations.