Been using the Apple Pencil for almost two years now and am super excited about the new Pencil UI features coming in iOS 14. Between Scribble, paste handwriting as text, smart selection, shape recognition, and more there are big improvements coming for the Pencil both as a UI tool as well as specifically for handwriting and drawing. The Sweet Setup has a great look into the implementation of the new Apple Pencil features both in Apple Notes & GoodNotes.
Worth a look to see what’s coming this Fall.
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Some scattershooting this week covering online marketing, social media branding, and the usability of advanced search. Read on to learn a little more about what I’ve been paying attention to recently.
The Luxury Treatment
eMarketer: Giving Affluents the Luxury Treatment Online
Luxury Daily: Why luxury automakers increasingly rely on iPad’s large canvas for engagement
A pair of articles on marketing to and serving affluent customers online covering web experience expectations, iPad apps, and luxury brands using (or not using) Twitter. Luxury brick and mortar stores offer intimacy and elegant product presentations and customers expect a comparable experience online. It is important that if you sell high end products or cater to a high end audience that your online presence creates an engaging experience as well.
Continue reading “Trending: The Luxury Treatment, Expanding Your Brand Through Social Media, Advanced Search, and More”