Experience Director. Product Guy. Sports Dork.
During a multiyear engagement, we worked with Fiserv on several products within their Online Banking Solutions group. Our team was able to spend time inside users’ homes to truly understand their entire financial journey and use those insights and other research to help guide Fiserv on future product direction and inform a successful product design and launch.
Client: Fiserv, Inc.
Roles: Experience Direction, User Research, User Experience, Strategy
Designing enterprise applications for use within the high pressure, high security world of the bank branch presented unique challenges when working with Fiserv’s Account Processing Solutions team. Through extensive time in branch, we watched and learned to understand how bank staff serve customers while protecting the security and accuracy of their accounts. That research helped our strategy and design teams translate that care into the software they use to do their jobs.
Client: Fiserv, Inc.
Roles: Experience Direction, User Research, User Experience, Strategy
Cardtronics, the world’s largest ATM operator, wanted to introduce a new service called ATMPass into the market aimed at customers who use their ATM cards frequently. Our team helped understand which features of the new subscription service would resonate most with the target audience, develop a go-to-market strategy, and designed a website to serve potential and existing customers.
The site needed to be able to simply explain the new concept while also gaining the potential customer’s trust that they could safely provide their personal details and financial info to a company whose name they likely would not recognize.
With a simple design and interactive financial tools, the site succeeded in helping visitors know exactly what they’re looking at and how much money they could potentially save.
The new design encompasses all these goals through a clean, contemporary and informative design with extensive use of videos, sharp imagery, and smart social media campaigns to share the message of membership. Users can log in to view their cost savings, located ATMs, fully manage their account information, gift their friends and family, and access additional savings through local deals with neighborhood merchants.
Client: Cardtronics
Roles: User Research, User Experience, Strategy
Link: www.myatmpass.com (archive link)
A selection of key documents and wireframes for the initial site strategy and design.
Examples of the final design deliverables.
