This great looking Google Maps-driven bakery site was making the Twitter rounds today. Give it several minutes to load but its an extremely interesting idea. Not sure I’ve seen a site powered by Google Maps before. Cute illustration and animations too.∞
Google’s tips and examples address SEO concerns with this feature, but don’t really address the possible user experience issues it introduces. As someone who is lucky enough to observe and work with actual users during usability testing, I’m not sure there is such a thing as a “good” infinite scrolling technique right now.
At least with this example the back button works as expected but I’m still not sure the positives outweigh the confusion infinite scrolling always seems to introduce. As with pretty much every UX issue, this of course depends depends on your audience and content. Like any other feature, get it in front of real users and test, test, test.