There’s been a lot of conversation lately about the value of comments and whether having comments turned on is still a necessity for blogs. Matt Gemmell has done a fantastic job of aggregating the conversation on his blog post Comments Commentary (ha!). Head over there to read more good discussion from both sides of the argument.
Comments and the two-way conversation they facilitate are one of the things that separates a blog but from just another webpage, but they can also be a giant headache. Keeping out all the spam and other filth while fostering a great community can be be very difficult and the necessary moderation is time consuming.
The right comment strategy will depend on the site and business goals. Depending on the site audience, there could be a more active (and civil) conversation about an article happening on Twitter or Facebook than on the site itself. All of these factors should be considered when making decisions on the tools you implement and on your site’s commenting policies.