I’m in deep with Obsidian myself, but I found Anytype, “the everything app”, this week on Reddit and it’s super interesting looking. Attempting to be a local-first, open source Notion competitor. Definitely worth a look if you like Notion but don’t want to be locked into VC backed startup.
I personally like that Obsidian is just markdown files on your local machine, but that brings with it a bit of complexity and unfriendliness that some might find intimidating.
My Tweetbot subscription ended so I “received fewer issues than anticipated”? Issues?
Did Apple copy & paste this email from the old Newsstand days?
I actually thought my sub was already expired otherwise I would have opted against the refund, but I’m looking forward to giving the Tapbots team a lot more than $.36 for the fantastic Ivory over the next few years.
The great new iPhone app Sticker Drop makes iOS 16’s new seemingly mostly pointless ability to tap and hold to grab the subject of any photo into a killer feature. The app lets you take that isolated image and use it as a fun iMessage sticker to use in any conversation.
App.io (which used to be Kickfolio) allows users to create interactive previews of your iPhone and iPad apps. Not sure exactly how its working but pretty darn cool. Check out Airbnb example below:
I think this will be overkill for a lot of apps where simple screenshots will work, but it’s amazing tech and would be useful for certain types of apps that might need a little more in-depth explanation/preview before a person is willing to plunk down 2 bucks.
I would not recommend using App.io if you’ve got a free app. Get those potential customers to the App Store as quickly as possible to download your app and that can be the “demo”. I will be trying App.io out soon, as much to see how it works as anything and will post my thoughts about it afterwards.
Android fragmentation is a dirty little buzzword you’ve likely heard everywhere from Angry Birds to Steve Jobs and probably in strategy meetings with us here at MarketNet about that big app idea your company has.
Just what exactly is fragmentation and how big of a problem is it for Android and your project? Chris Sauve at pxldot has done a great job summarizing and charting the issue on his blog post Android Measuring Stick.
One of the best things about Google’s Android operating system is that it’s open source and available for other developers and device manufacturers to pretty much do whatever they’d like with it. That means we can get cool things like fitness accessories and Fossil watches powered by Android, but it also means that there’s no one true version of Android out there that to develop for.
Right now there are three versions of Android still out there in numbers large enough to require support, and that’s ignoring the brand new Android 4.0 (also called Ice Cream Sandwich) that was released in November and is currently running on about 1% of Android devices. It’s easy to predict that in just a month or two there will be four versions of Android out there, each with huge numbers of users. Even if version 2.1 (Eclair) is “only” at a 7.6% share, with the number of total Android devices out there numbering in the hundreds of millions that is a lot of potential customers you could be turning away if your site or app doesn’t work with that version. Add in the diversity of screen sizes available and you’re starting to understand what a difficult and important issue market fragmentation can be for a mobile project.
There are many common misconceptions about mobile web and app design. The most pervasive of these usually center around assumptions about where, when, and how people use mobile devices. Making any assumptions about what your visitors will or won’t do just because they’re on a mobile device will have you headed down the wrong path.
“Mobile users won’t want to do that, they’re ‘on the go’ and will be in a hurry or want a quick distraction.”
Mobile user experience expert Stephanie Rieger has written a great blog post busting some of those myths about the “typical” mobile user. People don’t just use their smartphones while on the go. They use them throughout their daily lives. They use them in quick bursts and for long stretches of engaged reading. They use them while distracted by the TV, traffic, the kids, or by nothing at all. Assuming your mobile visitors will always want to do less on your site just because of the device they’re using is a huge (and common) mistake.
Of course a good number of users will be looking to get in and back out accomplishing their task as quickly as possible. Your mobile experience (and your desktop site too by the way) should feature these common tasks and make them as easy as possible to use. But that doesn’t mean you should remove content or features that some of your best users are interested in.
As Stephanie puts it in her article, if a user is willing to suffer through a complex or broken feature on their tiny screen they’re either desperate or one of your power users. Two groups that have higher conversion rates than most. Don’t prevent them from doing what they want to do by removing the complicated feature from your mobile site, make it easier to accomplish.
Not sure what features should be in your mobile website or app? MarketNet can you help you learn who your customers are, why they’re coming to your site, and what frustrates them about your mobile experience. Then we can make it better. Oh and we can make all that stuff for your desktop website too. Get in touch with us today.
Maybe the best example of the differences between iPhone users and Android users is the difference between the top apps for the respective devices. Here are the lists of top apps from Retrevo:
Top 10 iOS Apps
Angry Birds Rio
Words With Friends
The Sims 3
Cut The Rope
Plants Vs. Zombies
Top 10 Android Apps
Rom Manager *Premium*
Titanium Backup Pro
Power AMP *Full Version*
As much as Android fans love to tout how customizable their phones are, I think the fact that the top apps are almost all ways to change CPU settings, manage RAR archives, and other random hardware tweaks is a little crazy. I’m not sure what a normal Android user thinks when they first check the app store and sees this kind of stuff.
Bypass Lane is a service that lets you use your phone to order food and then skip the concessions line at ballparks. It’s a great looking app and well designed website too. There’s an HTML5 web app along with native apps for iPhone, Android, and Blackberry. I originally saw it advertised at the Ballpark in Arlington. I didn’t get to try the app at the game (the service isn’t available up in the cheap seats) but it seems like a great idea to avoid long lines at a big game.
The buzz out there now is all about apps. Whether it’s for iPhone or Android, you can’t visit Yahoo.com or watch the local news without hearing all about the latest, greatest mobile app. Dedicated apps that users install from app stores have a lot of advantages and there are some out there we all can’t live without, but you can’t ignore the mobile web.
Two apps that are on most every smartphone user’s home screen are Twitter and Facebook. They’re two of the best designed apps out there and both have been in the top 25 free apps in the iTunes App Store consistently since launch. Knowing that you might think Facebook and Twitter users always take advantage of those great apps when they’re on the go, but the numbers say otherwise. Based on numbers aggregated by Luke Wroblewski, mobile usage of the top two social juggernauts continues to explode and much of it is on the mobile version of their websites:
50% of the more than 500 million active Facebook users currently access Facebook through their mobile devices (250M) compared to 25% a year ago (100M out of 400M). 33% of Facebook posts are sent via mobile devices. (source)
Facebook’s top mobile client is m.facebook.com (Facebook’s mobile Web site) with 18% of total new Facebook posts. Android, iPhone, and Blackberry are next each with about 4% of total new Facebook posts. (source)
50% of total active Twitter users are on multiple platforms (mobile) compared to 25% a year ago. 40% of all tweets are sent via mobile. (source)
Twitter’s top mobile client is m.twitter.com (Twitter’s mobile Web site) with 14% of total unique users. SMS is next with 8% of total unique users. Then Twitter for iPhone (8%) followed by Twitter for Blackberry (7%). (source)
For both sites, a much higher percentage of people are using the mobile website than any particular mobile app. On Twitter, even SMS is still ahead of the iPhone and Blackberry apps. Whether it’s because they’re on older phones or because they’re following links in an email or a search result (remember that links don’t open apps), it’s clear that just because you offer an app doesn’t mean your mobile web presence is any less important.