wireframes – Brian Behrend

Ann Taylor/LOFT Websites

Ann Taylor and LOFT are two of the biggest brands in the country in women’s fashion and they needed new e-commerce websites that would better represent them and better serve their customers.

Project Details

The project was to create a unified user experience with a unified shopping cart so that customers could easily shop both brands. At the time it was designed, it was one of the earliest large scale responsive e-commerce projects from a major retailer. My responsibilities included leading discovery process including many hours of stakeholder interviews, competitive analysis, and customer research. I created all wireframes and medium fidelity prototypes that went through extensive usability testing and iteration.

Client: Ann Inc.
Roles: Discovery, User Research, Wireframes, Prototyping, Usability Testing
Links: www.anntaylor.com, www.loft.com

National Notary Association Website

The largest notary company in the country, NNA requested a website redesign to make the complex process of becoming a notary more clear and easy to follow.

The new website offered a more open, clean and organized design that quickly located what state you wanted to apply in and guided you through an easy step-by-step application process that assisted you in the training, package details, insurance, membership and e-Commerce supplies section, along with a logged-in membership portal that tracked your commissions and status. The updated design was fully responsive, allowing you to get everything completed on your desktop, tablet, or mobile device.

Client: National Notary Association
Roles: Discovery, Responsive Wireframes, Prototyping, Usability Testing
Link: www.nationalnotary.com

Safety-Kleen Website

Safety-Kleen is the leading provider of environmental services to commercial, industrial and automotive customers and the largest re-refiner of used oil in North America. They needed a new website that helped them better reach customers in two disparate markets while doing a better job of demonstrating how they helped customers to Make Green Work^©.

Roles: Discovery, User Research, UX Strategy, Sitemap, Wireframes, Development
URL: www.safety-kleen.com

Project Details

I started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.

Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.

Selected Wireframes

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AmerisourceBergen Xcenda Website

Xcenda is part of the AmerisourceBergen Consulting Services group. The company is a full-service consultancy and leading managed markets agency that for more than two decades provided strategic insights for global companies as well as emerging pre-commercialization phase firms.

The Xcenda team needed a new website to display its expertise in the marketplace and help clients connect to their vast array of services. A conservative medical aesthetic was the design approach, allowing for an informative website with features such as industry detailed videos, interactive life cycle drug stages, oncology case studies, and insights to its wide range of offerings.

Client:	AmerisourceBergen
Roles:	Discovery, Strategy, Mobile Wireframes, UX Strategy, CMS Strategy
URL:	www.xcenda.com