Experience Director. Product Guy. Sports Dork.
Working as a member of an AWS Innovation team, I served as the user experience and research lead during a product incubation engagement leveraging Amazon’s “working backwards” methodology to understand and test product viability, market fit, and go to market strategy of a breakthrough insurance product.
Client: AWS Innovation
Roles: UX Direction, User Research, User Experience, Strategy
Safety-Kleen is the leading provider of environmental services to commercial, industrial and automotive customers and the largest re-refiner of used oil in North America. They needed a new website that helped them better reach customers in two disparate markets while doing a better job of demonstrating how they helped customers to Make Green Work©.
Roles: Discovery, User Research, UX Strategy, Sitemap, Wireframes, Development
URL: www.safety-kleen.com
Project DetailsI started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.
Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.
Xcenda is part of the AmerisourceBergen Consulting Services group. The company is a full-service consultancy and leading managed markets agency that for more than two decades provided strategic insights for global companies as well as emerging pre-commercialization phase firms.
The Xcenda team needed a new website to display its expertise in the marketplace and help clients connect to their vast array of services. A conservative medical aesthetic was the design approach, allowing for an informative website with features such as industry detailed videos, interactive life cycle drug stages, oncology case studies, and insights to its wide range of offerings.
| Client: | AmerisourceBergen |
| Roles: | Discovery, Strategy, Mobile Wireframes, UX Strategy, CMS Strategy |
| URL: | www.xcenda.com |