Some huge technology announcements from Amazon today as they introduced three new Kindle devices, a new $79 Kindle, the Kindle Touch, and the Android powered Kindle Fire tablet. As a web agency, the most interesting device is the new 7″ tablet. So far the iPad has largely been the only tablet to capture enough market and mindshare that it is even considered during the design and development of new web sites. With the Kindle Fire’s low price ($199) and Amazon’s ability to slap it front and center everyday on the homepage, the tablet has a strong chance to make a significant impact.
Equally interesting is the announcement that the Kindle Fire will feature a cloud-accelerated web browser called Silk that splits the work of fetching and rendering web sites between the device and Amazon’s cloud services. The browser promises to speed web browsing by reducing DNS requests, caching site data on Amazon Web Services cloud, optimizing site files such as images, and prefetching webpages based on aggregate browsing data.
Metro is the touch-friendly, full screen interface that will run on top of Windows 8 and be the main mode for touch devices such as tablets. According to Microsoft, “running Metro style IE plug-in free improves battery life as well as security, reliability, and privacy for consumers.”
The tool you’re using could be hurting your company’s success on Facebook.
A recent study by EdgeRank Checker (a tool that helps measures the all important EdgeRank value) showed a precipitous drop-off when posting to your Facebook page using third party apps such as HootSuite and TweetDeck. Studying over 1 million updates from over 50,000 pages, they found that using third party tools decreases your likelihood of engagement per fan by about 80%.
EdgeRank Checker came up with four theories on the cause of the huge drop in engagement:
Facebook penalizes third party API’s EdgeRank
Facebook collapses multiple third party API updates into one post (see example)
Third party updates have a high chance of being scheduled and/or automated
Content is not optimized specifically for Facebook.