Since iBeacon was (or reannounced) at the iPhone 5s reveal, I’ve been super intrigued by the opportunities it could create for cool app ideas. Major League Baseball is now using iBeacons in their MLB.com At the Ballpark app to provide some cool hyperlocal location stuff for fans when their at the stadium.∞
Last week Facebook held a big mobile event at their headquarters in California where they made several announcements that could potentially change the way consumers, businesses, and web developers interact with the the site while on the go. The announcement of the location based Facebook Deals platform may be the one that makes the biggest immediate impact. So, should your business be using Facebook Deals?
Yes. And start today.
Facebook Deals allows local businesses to offer discounts, freebies, and more to customers when they check in to their business with their mobile phone. Offers can be given for repeat visits, visiting with friends, or you can donate money to a worthy cause in lieu of a discount for the customer. There are many options but set up is easy and accepting coupons in store is as simple as looking at the customer’s phone.
All that sounds great, but how is that any different from any other sale or coupon you could offer? Like everything else with Facebook the deals are social. Every time a customer redeems a deal, all of their friends are notified that not only are they at your business but they’ll also find out that you’re running a special promotion right within their news feed. They can then click to learn more about the deal and about your business.