Tag: advertising

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The state of the podcast advertising market

I’m not sure if it’s a indication on the state of the podcast ad market as a whole or just of iHeart’s always awful ads, but it sure is annoying to hear the same 2 minute ad for a dumbass “smart” oven 3 times during a 12 minute episode of a podcast.

And even worse when listening to the The Ticket Top 10, to hear it back to back because the next episode is another episode of the same 8-12 minute podcast.

I mean I guess it’s less annoying than hearing all their ads for other iHeart shows that always sound SO AWFUL. I won’t name names that aren’t huge evil media conglomerates, but pretty much every podcast ad I’ve ever heard on any podcast network (other than RelayFM) always sounds like the absolute dumbest thing ever. Is that what ads for podcasts I like sound like to normal humans?

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Embeddable, interactive iOS app previews using App.io

App.io (which used to be Kickfolio) allows users to create interactive previews of your iPhone and iPad apps. Not sure exactly how its working but pretty darn cool. Check out Airbnb example below:

I think this will be overkill for a lot of apps where simple screenshots will work, but it’s amazing tech and would be useful for certain types of apps that might need a little more in-depth explanation/preview before a person is willing to plunk down 2 bucks.

I would not recommend using App.io if you’ve got a free app. Get those potential customers to the App Store as quickly as possible to download your app and that can be the “demo”. I will be trying App.io out soon, as much to see how it works as anything and will post my thoughts about it afterwards.