advertising – Brian Behrend

October 23, 2014

Advertise by Putting your brand in Tumblr’s logo

This is super clever. Tumblr has added a new way to advertise with them that they’re calling the Sponsored Tumblr Dot. Essentially they’re letting brands pay to replace the period in Tumblr’s logo with their own brand. The first example is from Starbucks:

I love that the cup is an animated gif. Very nice touch.

February 20, 2014

DHL tricks competitors in to advertising for them

Pretty funny but may cross the line into classless territory.

January 31, 2014

Embeddable, interactive iOS app previews using App.io

App.io (which used to be Kickfolio) allows users to create interactive previews of your iPhone and iPad apps. Not sure exactly how its working but pretty darn cool. Check out Airbnb example below:

I think this will be overkill for a lot of apps where simple screenshots will work, but it’s amazing tech and would be useful for certain types of apps that might need a little more in-depth explanation/preview before a person is willing to plunk down 2 bucks.

I would not recommend using App.io if you’ve got a free app. Get those potential customers to the App Store as quickly as possible to download your app and that can be the “demo”. I will be trying App.io out soon, as much to see how it works as anything and will post my thoughts about it afterwards.

NPR’s Planet Money podcast covers Facebook from a couple interesting sides. First an interesting story of a New Orleans pizza place wanting to do some Facebook advertising and then the second half of the show features a despicable company that sells likes to companies who have no clue why one is valuable.

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