CheapCaribbean provides a meta search and custom packages for booking Caribbean vacations. They needed a new responsive design for their entire ecommerce booking and checkout experience that better represented their new branding and helped their customers book just the right vacation.
We worked with the CheapCaribbean team to design a fun, engaging browsing experience that helped users choose their trip based on budget, timing, or what kind of experience they wanted to have. Then we made sure each trip was easy to compare, easy to change dates, and when the user has made their choice, easy to book. With bright colors, witty copy, and the occasional delightful interaction we delivered a design that made the client happy while also meeting users’ needs.
Client: Apple Leisure Group
Roles: User Research, User Experience, Strategy
Link: Under NDA