Measuring Android Version Fragmentation

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Comparing Android version market share and adoption rates over time.

Android fragmentation is a dirty little buzzword you’ve likely heard everywhere from Angry Birds to Steve Jobs and probably in strategy meetings with us here at MarketNet about that big app idea your company has.

Just what exactly is fragmentation and how big of a problem is it for Android and your project? Chris Sauve at pxldot has done a great job summarizing and charting the issue on his blog post Android Measuring Stick.

One of the best things about Google’s Android operating system is that it’s open source and available for other developers and device manufacturers to pretty much do whatever they’d like with it. That means we can get cool things like fitness accessories and Fossil watches powered by Android, but it also means that there’s no one true version of Android out there that to develop for.

Right now there are three versions of Android still out there in numbers large enough to require support, and that’s ignoring the brand new Android 4.0 (also called Ice Cream Sandwich) that was released in November and is currently running on about 1% of Android devices. It’s easy to predict that in just a month or two there will be four versions of Android out there, each with huge numbers of users. Even if version 2.1 (Eclair) is “only” at a 7.6% share, with the number of total Android devices out there numbering in the hundreds of millions that is a lot of potential customers you could be turning away if your site or app doesn’t work with that version. Add in the diversity of screen sizes available and you’re starting to understand what a difficult and important issue market fragmentation can be for a mobile project.

Google Chrome Coming to Android Devices*

Google Chrome is finally coming to Android phones and tablets. A beta is available for download now if you’re one of the lucky few already running Android 4.0/Ice Cream Sandwich (hence the asterisk* in the post title.) No word on when (or if) Chrome will come to other Android versions or become the operating system’s default browser.

In general the user interface looks very intuitive and clean, particularly the tab view and tab switching functionality. Chrome for Android will also reportedly bring improved performance and better rendering of pages. Plus if you’re signed in with a Google account you can sync things like tabs and bookmarks across devices (phone, tablet, and desktop.)

Get more information and some hands-on impressions over at The Verge.

Update: Chrome for Android won’t support Flash. From Adobe, “Adobe is no longer developing Flash Player for mobile browsers, and thus Chrome for Android Beta does not support Flash content.”

Microsoft Says Goodbye to IE6

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Goodbye IE6!

If you’re a web developer, I hope you’re not all partied out from your New Year’s celebrations because there’s an even better reason to celebrate: Internet Explorer 6 usage in the United States has now officially dropped below 1%!

It depends on the project, but there is often little reason to spend the time and money it takes to attempt to provide the exact same experience for users of a 10-year-old browser. Even Microsoft agrees supporting IE6 should be a “low priority.”

Link: The US Says Goodbye to IE6

More Consumers Use Mobile Internet Daily than Fixed-Line Internet

The phenomenal growth of mobile Internet usage continues.

Based on the recently released MEF Global Consumer Survey of over 8,000 consumers in nine countries (including the US), more people now access the mobile Internet on a daily basis than do fixed-line Internet. This was true of each market in the survey.

Other numbers that immediately stand out from the report are that 72% of survey respondents use the mobile Internet daily and an amazing 18% no longer access the Internet using a land line at all. Product research for both online and offline shopping was a huge driver of mobile usage.

Is your company still neglecting mobile? Then you are also neglecting a good (and rapidly increasing) portion of your visitors. Talk to MarketNet about what your company’s mobile strategy should be and we’ll make sure you’re not just meeting but exceeding your customers’ mobile expectations.

RIP Steve Jobs. 1955 – 2011.

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Shocked and saddened by the news of the passing of Apple CEO and founder Steve Jobs tonight. Despite his illness and his resignation as CEO just a few weeks ago, this still has affected me greatly. I had to excuse myself from dinner to compose myself and acknowledge my feelings when I learned of the news tonight, via a push message from CNN’s iPhone app of course. As US President Barack Obama put it, “There may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.”

From Apple.com:

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

Amazon Announces New Kindles, New Cloud-Accelerated Web Browser

amazon-kindle-fireSome huge technology announcements from Amazon today as they introduced three new Kindle devices, a new $79 Kindle, the Kindle Touch, and the Android powered Kindle Fire tablet. As a web agency, the most interesting device is the new 7″ tablet. So far the iPad has largely been the only tablet to capture enough market and mindshare that it is even considered during the design and development of new web sites. With the Kindle Fire’s low price ($199) and Amazon’s ability to slap it front and center everyday on the homepage, the tablet has a strong chance to make a significant impact.

Equally interesting is the announcement that the Kindle Fire will feature a cloud-accelerated web browser called Silk that splits the work of fetching and rendering web sites between the device and Amazon’s cloud services. The browser promises to speed web browsing by reducing DNS requests, caching site data on Amazon Web Services cloud, optimizing site files such as images, and prefetching webpages based on aggregate browsing data.

Read on to learn more about the Amazon Silk web browser.