Ann Taylor/LOFT Websites

Roles: Discovery, User Research, Wireframes, Prototyping, Usability Testing
URLs: Still under NDA


Ann Taylor and LOFT are two of the biggest brands in the country in women’s fashion and they needed new e-commerce websites that would better represent them and better serve their customers.

The project was to create a unified user experience with a unified shopping cart so that customers could easily shop both brands. At the time it was designed, it was one of the earliest large scale responsive e-commerce projects from a major retailer. My responsibilities included leading discovery process including many hours of stakeholder interviews, competitive analysis, and customer research. I created all wireframes and medium fidelity prototypes that went through extensive usability testing and iteration.

This project has been delivered but has not launched yet so additional imagery and documents are not available at this time.




Safety-Kleen Website

Roles: Discovery, User Research, UX Strategy, Sitemap, Wireframes, Development


Safety-Kleen is the leading provider of environmental services to commercial, industrial and automotive customers and the largest re-refiner of used oil in North America. They needed a new website that helped them better reach customers in two disparate markets while doing a better job of demonstrating how they helped customers to Make Green Work©.

I started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.

Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.

Selected Wireframes