FanGuide Apps are iOS apps I designed, developed, and launched to cater to the most rabid sports fans. And do so without looking hideous.
I did all the market research for the apps, defined the requirements, and created the UX prototypes and visual design. The apps were developed (along with Matt Berg) using Appcelerator’s Titanium framework and they differentiate themselves from the competiton with a clean, focused user experience. So far the Texas Longhorn and Alabama Crimson Tide versions of the iOS apps have launched with more teams and Android support coming ASAP.
Sports fans can get all the news on the team they want and never be out of the loop thanks to push notifications on the big stories. The app is also a great game day companion as it provides quick and easy access to the roster for during the games.
I started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.
Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.