Safety-Kleen Website

Roles: Discovery, User Research, UX Strategy, Sitemap, Wireframes, Development
URL: www.safety-kleen.com

safetykleen-Presentation

Safety-Kleen is the leading provider of environmental services to commercial, industrial and automotive customers and the largest re-refiner of used oil in North America. They needed a new website that helped them better reach customers in two disparate markets while doing a better job of demonstrating how they helped customers to Make Green Work©.

I started on this project long before it closed as I was extensively involved in the sales process. Once we got the desired signatures, my roles on the project included leading the discovery process, stakeholder interviews, UX research and competitive analysis, and creating the site’s information architecture including sitemap and wireframes.

Analysis included user personas, a deep analytics review, lead generation strategies, and content, marketing, and technical recommendations surrounding knowledge gained from key stakeholders. This analysis fed into the site’s responsive wireframes and the design phase. For this project I was also involved with the front-end development, primarily writing custom styles to enable and optimize the mobile view of the site.

Selected Wireframes
 

Brian

Brian is a senior user experience strategist that uses his passion for design and background in business, web development, and user experience best practices to help clients solve problems. He's a proud Texas Ex and an even prouder dad.