Take Back the Beep

The New York Times’ David Pogue has launched the “Take Back the Beep” campaign aimed at making phone carriers end the anti-consumer practice of adding 15 seconds of babble to every voicemail message you leave or retrieve. Read on…

Over the past week, in The New York Times and on my blog, I’ve been ranting about one particularly blatant money-grab by American cellphone carriers: the mandatory 15-second voicemail instructions.

Suppose you call my cell to leave me a message. First you hear my own voice: “Hi, it’s David Pogue. Leave a message, and I’ll get back to you”–and THEN you hear a 15-second canned carrier message.

Do we really need to be told to hang up when we’re finished!? Would anyone, ever, want to “send a numeric page?” Who still carries a pager, for heaven’s sake? Or what about “leave a callback number?” We can SEE the callback number right on our phones!

Second, we’re PAYING for these messages. These little 15-second waits add up–bigtime. If Verizon’s 70 million customers leave or check messages twice a weekday, Verizon rakes in about $620 million a year. That’s your money. And your time: three hours of your time a year, just sitting there listening to the same message over and over again every year.